In-store proximity marketing: Experimenting with digital point-of-sales communication

Stephanie Van De Sanden; Kim Willems; Malaika Brengman

In-store proximity marketing: Experimenting with digital point-of-sales communication

Onderzoeksoutput: Meeting abstract (Book)

Originele taal-2	English
Titel	Proceedings of the 3rd Colloquium on European Research in Retailing
Redacteuren	Xavier Brusset, Herbert Kotzab, Christoph Teller
Plaats van productie	France
Uitgeverij	CERR
Pagina's	332-337
Aantal pagina's	5
Volume	3
ISBN van elektronische versie	978-2-9549997-1-5
Status	Published - 2016
Evenement	Colloquium on European Research in Retailing: The store and the Internet of Things (IoT): retail operations, marketing and beyond - Toulouse Business School, Toulouse, France Duur: 2 jun. 2016 → 4 jun. 2016 http://cerr.sciencesconf.org/

Conference

Conference	Colloquium on European Research in Retailing
Verkorte titel	CERR
Land/Regio	France
Stad	Toulouse
Periode	2/06/16 → 4/06/16
Internet adres	http://cerr.sciencesconf.org/

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Highly commended paper
Van De Sanden, S. (Recipient), Willems, K. (Recipient) & Brengman, M. (Recipient), jun. 2016
Prijs: Prize (including medals and awards)

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@inbook{38db6efb901e4988823f33ae07f0664e,

title = "In-store proximity marketing: Experimenting with digital point-of-sales communication",

keywords = "In-store proximity marketing, Temporal construal level theory, Digital signage, Narrowcasting, Experiment",

author = "\{Van De Sanden\}, Stephanie and Kim Willems and Malaika Brengman",

year = "2016",

language = "English",

volume = "3",

pages = "332--337",

editor = "Xavier Brusset and Herbert Kotzab and Christoph Teller",

booktitle = "Proceedings of the 3rd Colloquium on European Research in Retailing",

publisher = "CERR",

note = "Colloquium on European Research in Retailing : The store and the Internet of Things (IoT): retail operations, marketing and beyond, CERR ; Conference date: 02-06-2016 Through 04-06-2016",

url = "http://cerr.sciencesconf.org/",

}

TY - CHAP

T1 - In-store proximity marketing: Experimenting with digital point-of-sales communication

AU - Van De Sanden, Stephanie

AU - Willems, Kim

AU - Brengman, Malaika

PY - 2016

Y1 - 2016

KW - In-store proximity marketing

KW - Temporal construal level theory

KW - Digital signage

KW - Narrowcasting

KW - Experiment

M3 - Meeting abstract (Book)

VL - 3

SP - 332

EP - 337

BT - Proceedings of the 3rd Colloquium on European Research in Retailing

A2 - Brusset, Xavier

A2 - Kotzab, Herbert

A2 - Teller, Christoph

PB - CERR

CY - France

T2 - Colloquium on European Research in Retailing

Y2 - 2 June 2016 through 4 June 2016

ER -

In-store proximity marketing: Experimenting with digital point-of-sales communication

Conference

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Prijzen

Highly commended paper

Citeer dit