It’s not just meat, mate! The importance of gender differences in meat consumption

Amber Peeters, Gaëlle Ouvrein, Alexander Dhoest, Charlotte De Backer

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Most meat-related research focuses on binary differences between men and women, ignoring differences within both genders. Through an online survey (N = 870), we investigate meat consumption behavior and how this is related to gender identity and new masculinity norms. The results confirm differences in meat consumption behavior between men and women, but also disclose more complicated differences within both groups, related to gender identity and agreement with masculinity norms. The findings also highlight the link between masculinity and red meat in particular, compared to white meat. The implications of this study for improving personal and environmental health are discussed.
Originele taal-2English
Pagina's (van-tot)1193-1214
Aantal pagina's22
TijdschriftFood, Culture & Society
Volume26
Nummer van het tijdschrift5
DOI's
StatusPublished - 20 okt 2023

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Publisher Copyright:
© 2022 Association for the Study of Food and Society (ASFS).

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