Samenvatting
This guide presents an up-to-date analysis of the management, innovation and information systems aspects of the use of e-business technology. It combines transaction cost economics with a decade's experience of e-business development to discuss e-business trends and strategies. This is a management information systems unit and not a technical unit. It considers the organisational, managerial, technological and theoretical aspects of e-business and how these elements can be combined to produce innovation in business models, processes and products.
Originele taal-2 | English |
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Uitgeverij | University of London Press |
Status | Published - 2010 |