Management and innovation of e-business

Antonio Cordella, Aaron Martin, Maha Shaikh, Steve Smithson

Onderzoeksoutput: Scholarly editionSpecialist

Samenvatting

This guide presents an up-to-date analysis of the management, innovation and information systems aspects of the use of e-business technology. It combines transaction cost economics with a decade's experience of e-business development to discuss e-business trends and strategies. This is a management information systems unit and not a technical unit. It considers the organisational, managerial, technological and theoretical aspects of e-business and how these elements can be combined to produce innovation in business models, processes and products.
Originele taal-2English
UitgeverijUniversity of London Press
StatusPublished - 2010

Vingerafdruk

Duik in de onderzoeksthema's van 'Management and innovation of e-business'. Samen vormen ze een unieke vingerafdruk.

Citeer dit