Multisensory museum experience: an integrative view and future research directions

Dan Luo, Lieve Doucé, Karin Nys

Onderzoeksoutput: Articlepeer review


In museum and aesthetic contexts, the role of multisensory experiences in boosting visitor engagement is well-recognised. Yet, the diverse disciplinary perspectives have led to a scattered and sometimes unclear literature landscape. This article undertakes a systematic review, combining systematic literature extraction and qualitative content analysis of 331 academic sources to address the following questions: What are the theoretical underpinnings for studying multisensory museum experiences? What are the general characteristics of these experiences? How can we understand the role of technology in sensory practices within museums and related sites? By focusing on visitors’ perspectives, the review aims to offer a comprehensive understanding of multisensory experiences, emphasising research framework, conceptualisation, and technology in museum
practices. Furthermore, it outlines future research directions in these areas, contributing to a more unified theory and providing practical insights for exhibition design. This establishes a groundwork for nuanced future research endeavours.
Originele taal-2English
Pagina's (van-tot)1-28
TijdschriftMuseum Management and Curatorship
StatusPublished - 26 mei 2024

Bibliografische nota

Notes on contributors:

Dan Luo is a joint PhD at Vrije Universiteit Brussel and Hasselt University. She is doing cross-disciplinary research involving both museology and marketing. Her research interests include multisensory experiences, sensory marketing, tourism management, and exhibition design.

Lieve Doucé holds a Ph.D. in Applied Economics and is an assistant professor at the Marketing Research Group of Hasselt University (Belgium). Her research focuses on consumer experience management, sensory marketing, and consumer behaviour. Her work has been published in among others Journal of Retailing & Consumer Services, Frontiers in Psychology, Journal of Environmental Psychology, and Environment & Behaviour,

Karin Nys is full professor at the Vrije Universiteit Brussel and academic director of the faculty of Languages and Humanities. Her research interests include archaeological research in the Eastern Mediterranean and museum studies.


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