People, personalisation, prominence: A framework for analysing the PSM shift to digital portals and interrogating universality across contexts

In the context of enhanced platformisation, Public Service Media (PSM) are once again forced to rethink the ways in which they achieve core public values. To this end, PSM have been prioritising the development of their own video-on-demand portals. To contribute to ongoing research, we propose a theoretical framework that can be applied by future PSM work, based on the operationalisation of platformisation in PSM policy documents and strategy. We identify the shared priorities across ten media organisations in seven media markets: Belgium—Flanders and Wallonia-Brussels, Canada, Denmark, Italy, Poland, and the UK. The study is based on the qualitative analysis of 61 documents, outlining the PSM remit and how they report and present themselves to governments, collaborators, and audiences, contextualised by ongoing national and regional debates. Findings confirm that the framework of people, personalisation, and prominence can serve as a useful theoretical basis for understanding and interrogating universality across contexts.