Privacy by Design through social requirements analysis of social network sites from a user perspective

The paper operationalizes the concept of privacy by design for social network sites (SNS), defined as evaluating and embedding privacy in the development and adjustment of SNS technology. More in particular we identify the necessary social requirements of SNS in order to optimize the privacy from a user perspective. For this, one of the application domains of privacy by design, the seven laws of identity proposed by Kim Cameron, is assessed and adjusted. This should help to mitigate the responsibilization of individuals who use or are affected by social networking services.