Samenvatting
The Market Research Report and Market Opportunity Analysis build together the third task of the SoLoMIDEM workpackage on Business Models. Its objective is to show the potential for new breakthroughs in the valorization of SoLoMo (social, local, mobile) applications and their (possible) link to federated identity management and location privacy. It is the aim of this task to evaluate both the market opportunities that the technological innovation can create in existing value chains as well as in new value chains that could emerge in the future.
The derivable at hand builds the first part of the task and analyzes the market opportunities of SoLoMo identity management solutions based on market research. It includes international business cases related to location based services and identity management as their common denominators while also taking into consideration questions of payment and CRM.
Within this deliverable, we follow the method of the Market Opportunity Analysis (MOA). The background and processes are introduced in chapter 2. The MOA consists of three steps: a competitive analysis (chapter 3), a market segmentation (chapter 4), and scenario development, which will be task of the follow-up on this deliverable.
The competitive analysis sets the scene by providing a short Market forecast of location-based services. It then focuses on use cases that are oriented in the same direction as the SoLoMIDEM platform, with social, local and mobile aspects being crucial, but which yet have to reveal their true influence on the SoLoMIDEM project. In the further development of this area, they might become competitors as well as role models with services or functionalities that the SoLoMIDEM platform could eventually support. Four use cases are assessed: Glympse, Carambla, TripAdvisor and Runtastic. After a general description, each is analyzed and compared along 6 business model parameters: Company and ownership structure; User involvement; Data handling/sharing agreements; Revenue model; Market share and market data and Unique Selling Proposition. A comparison of these parameters builds the conclusion of the competitive analysis.
The market segmentation is the succeeding step in the market opportunity analysis that should reveal the market potential of new LBS-based applications and thus the SoLoMIDEM principal concept. The chapter starts out with a general market study to get a quantitative notion on the behavior of the mobile users market. This step is succeeded by a segmentation of respondents into actionable groups. The results are extrapolated to the entire Flemish population older than 15, to receive an estimation about the intended market for the concept.
Based on this groundwork, in the update on this derivable we will offer an assessment of the potential market size and growth opportunities for the platform and the associated applications. There, scenarios for a viable market strategy will be suggested including e.g. possible national and international roll-out strategies.
The derivable at hand builds the first part of the task and analyzes the market opportunities of SoLoMo identity management solutions based on market research. It includes international business cases related to location based services and identity management as their common denominators while also taking into consideration questions of payment and CRM.
Within this deliverable, we follow the method of the Market Opportunity Analysis (MOA). The background and processes are introduced in chapter 2. The MOA consists of three steps: a competitive analysis (chapter 3), a market segmentation (chapter 4), and scenario development, which will be task of the follow-up on this deliverable.
The competitive analysis sets the scene by providing a short Market forecast of location-based services. It then focuses on use cases that are oriented in the same direction as the SoLoMIDEM platform, with social, local and mobile aspects being crucial, but which yet have to reveal their true influence on the SoLoMIDEM project. In the further development of this area, they might become competitors as well as role models with services or functionalities that the SoLoMIDEM platform could eventually support. Four use cases are assessed: Glympse, Carambla, TripAdvisor and Runtastic. After a general description, each is analyzed and compared along 6 business model parameters: Company and ownership structure; User involvement; Data handling/sharing agreements; Revenue model; Market share and market data and Unique Selling Proposition. A comparison of these parameters builds the conclusion of the competitive analysis.
The market segmentation is the succeeding step in the market opportunity analysis that should reveal the market potential of new LBS-based applications and thus the SoLoMIDEM principal concept. The chapter starts out with a general market study to get a quantitative notion on the behavior of the mobile users market. This step is succeeded by a segmentation of respondents into actionable groups. The results are extrapolated to the entire Flemish population older than 15, to receive an estimation about the intended market for the concept.
Based on this groundwork, in the update on this derivable we will offer an assessment of the potential market size and growth opportunities for the platform and the associated applications. There, scenarios for a viable market strategy will be suggested including e.g. possible national and international roll-out strategies.
| Originele taal-2 | English |
|---|---|
| Uitgeverij | Unknown |
| Aantal pagina's | 54 |
| Status | Published - 6 mei 2014 |