Store personality as a source of customer value

Kim Willems, Sara Leroi-Werelds, Sandra Streukens

Onderzoeksoutput: Meeting abstract (Book)


The findings of a consumer survey (n = 206)confirm the impact of store personality on saitsfaction and loyalty, mediated by customer value. The hypothesized moderating role of self-congruence is not supported, implying that store personality is valued by customers, regardless of whether store personality matches the customer's self-concept.
Originele taal-2English
TitelAdvances in Consumer Research (ACR)
RedacteurenZ. Gürhan-canli, C. Otnes, R. Zhu
Plaats van productieVancouver, BC - Canada
UitgeverijAssociation for Consumer Research
Aantal pagina's1
StatusPublished - 4 okt 2012
EvenementUnknown -
Duur: 4 okt 2012 → …

Publicatie series

NaamACR North American Advances


Periode4/10/12 → …

Bibliografische nota

Z. Gürhan-Canli, C. Otnes, R. Zhu


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