@inbook{2f5d250316404afb90cc068680cb050e,
title = "Store personality as a source of customer value",
abstract = "The findings of a consumer survey (n = 206)confirm the impact of store personality on saitsfaction and loyalty, mediated by customer value. The hypothesized moderating role of self-congruence is not supported, implying that store personality is valued by customers, regardless of whether store personality matches the customer's self-concept.",
keywords = "store personality, customer value, self-congruence, fashion retailing",
author = "Kim Willems and Sara Leroi-Werelds and Sandra Streukens",
note = "Z. G{\"u}rhan-Canli, C. Otnes, R. Zhu; null ; Conference date: 04-10-2012",
year = "2012",
month = oct,
day = "4",
language = "English",
volume = "39",
series = "ACR North American Advances",
publisher = "Association for Consumer Research",
pages = "207--207",
editor = "Z. G{\"u}rhan-canli and C. Otnes and R. Zhu",
booktitle = "Advances in Consumer Research (ACR)",
}