Samenvatting
Shopping is often a particularly stressful activity. The positive influence of vegetation on
human psychological functioning has already been empirically demonstrated in work-,
home-, and hospital environments, but not yet in a retail store context. This study aims
to examine (1) whether the presence of in-store vegetation can alleviate stress in
consumers, and (2) the extent to which consumer stress reduction has a beneficial effect
on perceptions and patronage behavior. The findings of a between-subjects
experimental design (n = 151) provide partial support for both questions.
human psychological functioning has already been empirically demonstrated in work-,
home-, and hospital environments, but not yet in a retail store context. This study aims
to examine (1) whether the presence of in-store vegetation can alleviate stress in
consumers, and (2) the extent to which consumer stress reduction has a beneficial effect
on perceptions and patronage behavior. The findings of a between-subjects
experimental design (n = 151) provide partial support for both questions.
| Originele taal-2 | English |
|---|---|
| Titel | 41st European Marketing Conference (EMAC), submitted on 1 December 2011 |
| Uitgeverij | EMAC |
| Status | Published - 2012 |
| Evenement | Unknown - Duur: 1 jan 2012 → … |
Publicatie series
| Naam | 41st European Marketing Conference (EMAC), submitted on 1 December 2011 |
|---|
Conference
| Conference | Unknown |
|---|---|
| Periode | 1/01/12 → … |