The creation of a citizen observatory campaign aimed at promoting cycling through FLAMENCO: an open and reconfigurable digital platform

Recently there has been an increasing tendency towards bottom-up travel surveys when stakeholders initiate data collection campaigns in citizen observatories. This way, citizens can observe our environment by collecting data using smartphones. However, deploying new citizen observatories remains technically difficult and labor-intensive. The Flanders Mobile Enacted Citizen Observatories project (FLAMENCO) has developed an open, reusable and reconfigurable citizen observatory platform which allows ICT-agnostic stakeholders to initiate new citizen observatories. Recently, a first campaign has been created through the platform with the aim of motivating students to cycle. In this paper we validate a technical framework under real life conditions, we examine the guidance needed when creating a citizen observatory and we evaluate whether the citizen observatory gives the desired results in terms of accuracy and user experience. The results of creating and evaluating the use case serves as a basis for a comprehensive manual that will later be developed.