The determining factors of brand confusion in print advertising

Malaika Brengman, Maggie Geuens, Patrick De Pelsmacker

Onderzoeksoutput: Conference paper

Originele taal-2English
TitelProceedings of the 28th European Marketing Academy (EMAC) Conference ('Marketing and Competition in the Information Age')
UitgeverijL. Hildebrandt, D. Annacker and D. klapper
StatusPublished - 1999
EvenementUnknown -
Duur: 1 jan 1999 → …

Publicatie series

Naam28th European Marketing Academy (EMAC) Conference, May 11-14, Humoldt University Berlin

Conference

ConferenceUnknown
Periode1/01/99 → …

Bibliografische nota

Proceedings of the28th European Marketing Academy (EMAC) Conference, May 11-14, Marketing and Competition in the Information Age (Ed.), L. Hildebrandt, D. Annacker & D. Klapper, Humboldt University Berlin

Keywords

  • marketing
  • consumentengedrag

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