The Domestication Of Innovation: The Image Of Canned Foods In The Netherlands, 1945-1985

Jon Verriet

Onderzoeksoutput: Chapter

Samenvatting

This chapter tracks the domestication of the can, a type of packaging which went from 'modern' to 'mundane' in mere decades. While its material properties remained invariable, the perception of the can changed. Dutch advertisements help examine the changes in the presentation of this type of packaging during its popularisation and decline. The research demonstrates how manufacturers tried to affect the integration of canned foods into everyday life by employing domestication strategies - offering consumptive scenarios - in their adverts. The findings offer insight into the role manufacturers play in the evolution of the image of a physical object, and help explain how what we want from our food changes over time.

Originele taal-2English
TitelExploring the Materiality of Food “Stuffs”
SubtitelArchaeological and Anthropological Perspectives
RedacteurenLouise Steel, Katharina Zinn
Plaats van productieLondon
UitgeverijRoutledge
Pagina's39-56
Aantal pagina's18
ISBN van geprinte versie 978-1138941199
StatusPublished - 1 nov 2016

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