The economic drivers of media clusters

Marlen Komorowski, Máté Miklós Fodor

Onderzoeksoutput: Articlepeer review

4 Citaten (Scopus)
243 Downloads (Pure)

Samenvatting

There is no consensus in literature how successful media clusters can be developed. This study develops and tests a new model that explains why media activities agglomerate at certain places using insights from workshops and survey data. The model consists of four economic drivers: urbanization, localization, agglomeration, and perception economies. The findings emphasize that a one-size-fits-all policy regarding media cluster development is best avoided, due to the high levels of heterogeneity in the conditions for success.
Originele taal-2English
Pagina's (van-tot)309-331
Aantal pagina's12
TijdschriftInternational Journal of Media and Cultural Politics
Volume16
Nummer van het tijdschrift3
DOI's
StatusPublished - 1 sep. 2020
Evenement13th World Media Economics and Management Conference: Media Management in the Age of Tech Giants: Collaboration or Co-opetition? - School of Journalims and Media Studies, Rhodes University, Cape Town, South Africa
Duur: 6 mei 20189 mei 2018
Congresnummer: 13
http://www.wmemc.org/

Vingerafdruk

Duik in de onderzoeksthema's van 'The economic drivers of media clusters'. Samen vormen ze een unieke vingerafdruk.

Citeer dit