The Longevity of Brands. An interdisciplinary study based on Talcott Parsons’s AGIL-paradigm and its implications for strategic brand management. Case study: The Apple brand.

Alfons Van Dyck

The Longevity of Brands. An interdisciplinary study based on Talcott Parsons’s AGIL-paradigm and its implications for strategic brand management. Case study: The Apple brand.

Vrije Universiteit Brussel

Onderzoeksoutput: PhD Thesis

Originele taal-2	English
Toekennende instantie	Vrije Universiteit Brussel
Begeleider(s)/adviseur	Elchardus, Mark, Promotor Pauwels, Caroline, Promotor
Plaats van publicatie	Brussels
Status	Unpublished - 2016

Citeer dit

@phdthesis{ff43959b7a824816a5aa0303080533a5,

title = "The Longevity of Brands. An interdisciplinary study based on Talcott Parsons{\textquoteright}s AGIL-paradigm and its implications for strategic brand management. Case study: The Apple brand.",

author = "{Van Dyck}, Alfons",

year = "2016",

language = "English",

school = "Vrije Universiteit Brussel",

}