The processing of threat appeals in the prevention of obesity: weighing the weight issue

Birgit Wauters; Malaika Brengman; Wim Janssens

The processing of threat appeals in the prevention of obesity: weighing the weight issue

Birgit Wauters, Malaika Brengman, Wim Janssens

Business

Onderzoeksoutput: Conference paper

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The article presents a study which examines the processing of threat appeal messages in the prevention of obesity. Differences in the perception of consumers about experiencing obesity are highlighted. A meta-analysis demonstrating the influence of the degree of invoked fear on the behavioral intention of consumers is provided.

Originele taal-2	English
Pagina's (van-tot)	354
Aantal pagina's	1
Tijdschrift	Advances in Consumer Research
Nummer van het tijdschrift	39
Status	Published - 2011
Evenement	Unknown - Duur: 1 jan. 2011 → …

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title = "The processing of threat appeals in the prevention of obesity: weighing the weight issue",

abstract = "The article presents a study which examines the processing of threat appeal messages in the prevention of obesity. Differences in the perception of consumers about experiencing obesity are highlighted. A meta-analysis demonstrating the influence of the degree of invoked fear on the behavioral intention of consumers is provided.",

keywords = "threat appeals",

author = "Birgit Wauters and Malaika Brengman and Wim Janssens",

year = "2011",

language = "English",

pages = "354",

journal = "Advances in Consumer Research",

issn = "0098-9258",

publisher = "Sheridan Books",

number = "39",

note = "Unknown ; Conference date: 01-01-2011",

}

TY - JOUR

T1 - The processing of threat appeals in the prevention of obesity: weighing the weight issue

AU - Wauters, Birgit

AU - Brengman, Malaika

AU - Janssens, Wim

PY - 2011

Y1 - 2011

N2 - The article presents a study which examines the processing of threat appeal messages in the prevention of obesity. Differences in the perception of consumers about experiencing obesity are highlighted. A meta-analysis demonstrating the influence of the degree of invoked fear on the behavioral intention of consumers is provided.

AB - The article presents a study which examines the processing of threat appeal messages in the prevention of obesity. Differences in the perception of consumers about experiencing obesity are highlighted. A meta-analysis demonstrating the influence of the degree of invoked fear on the behavioral intention of consumers is provided.

KW - threat appeals

M3 - Conference paper

SN - 0098-9258

SP - 354

JO - Advances in Consumer Research

JF - Advances in Consumer Research

IS - 39

T2 - Unknown

Y2 - 1 January 2011

ER -

The processing of threat appeals in the prevention of obesity: weighing the weight issue

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