The representation of food preservation types in Flemish women's magazines (1945-1960).

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Samenvatting

During the first half of the twentieth century, the industrialization of the food chain created a distance between farmer and the dinner table. In order for food producers to transport food over a longer distance it had to be preserved in one way or another. Refrigerated storage and freezing were some of the possible solutions and consequently the consumer was able to buy (ready-made) frozen food that had traveled from across the globe. Ironically, during the 1980s, the industrialization and standardization of the food chain provoked a fierce feeling of inconvenience and estrangement, while in turn this feeling led to a longing for the homely old way of life and its 'familiar' local cuisine. Grandmother's cooking and long-forgotten traditional foodways became popular again. Is this counter-movement also noticeable when looking at preservation techniques? I want to answer this question by taking Flanders in the period 1945-1960 as a case study and by comparing three women's magazines that were known for their 'overwhelming' guidelines on Flemish foodways. I will compare the discourses of these magazines when it comes to preservation techniques. How do the discourses of these women's magazines alter in relation to the evolution described above?
Originele taal-2English
TitelPaper presented at the Symposium 'The history of the European food industry in the nineteenth and the first half of the twentieth century', organised by ICREFH, Bologna, 13/09/2011 - 16/09/2011
UitgeverijUnpublished
StatusPublished - 2011
Evenement12th Symposium of ICREFH: The history of the European food industry in the nineteenth and the first half of the twentieth century - Bologna
Duur: 13 sep. 201116 sep. 2011

Other

Other12th Symposium of ICREFH: The history of the European food industry in the nineteenth and the first half of the twentieth century
Periode13/09/1116/09/11
Ander12th Symposium organised by the International Commission for the Research into European Food History, Bologna, 13-16 September 2011.

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