The shopper’s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experience

Kim Willems, Randy Lauriers, Johannes Schöning, Kris Luyten, Antonio Krüger

Onderzoeksoutput: Meeting abstract (Book)

Originele taal-2English
Titel2014 Shopper Marketing: In-store, On-line, Social and Mobile Commerce
RedacteurenThe Center For Retailing At The Stockholm School Of Economics, Ama Retailing, Pricing Sig, The Babson Retail Supply Chain Institute
Pagina's91-92
Aantal pagina's1
StatusPublished - 8 mei 2014
EvenementShopper Marketing Conference: In-store, on-line, and mobile conference - Stockholm, Sweden
Duur: 8 mei 201410 mei 2014

Conference

ConferenceShopper Marketing Conference: In-store, on-line, and mobile conference
LandSweden
StadStockholm
Periode8/05/1410/05/14

Bibliografische nota

The Center for Retailing at the Stockholm School of Economics, AMA Retailing & Pricing SIG, and the Babson Retail Supply Chain Institute

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