@inbook{b2e24fa70af144e3b6eb49ac0ef303a8,
title = "The shopper{\textquoteright}s path-to-purchase is paved with digital opportunities: An overview of technologies to augment the shopping experience",
keywords = "In-store technologies, Shopper's path-to-purchase, Augmented shopping experience",
author = "Kim Willems and Randy Lauriers and Johannes Sch{\"o}ning and Kris Luyten and Antonio Kr{\"u}ger",
note = "The Center for Retailing at the Stockholm School of Economics, AMA Retailing & Pricing SIG, and the Babson Retail Supply Chain Institute; Shopper Marketing Conference: In-store, on-line, and mobile conference ; Conference date: 08-05-2014 Through 10-05-2014",
year = "2014",
month = may,
day = "8",
language = "English",
isbn = "978-91-7258-945-2",
pages = "91--92",
editor = "Economics, {The Center For Retailing At The Stockholm School Of} and Ama Retailing and Pricing Sig and Institute, {The Babson Retail Supply Chain}",
booktitle = "2014 Shopper Marketing: In-store, On-line, Social and Mobile Commerce",
}