@book{a22da7762c344db483398eb54fbaf4d1,
title = "Valuing Your Customers: From quality information to quality relationships through database marketing",
abstract = "Comprehensive description of the thinking, values, methods and tools of digital marketing; forerunner of service-dominant logic.",
keywords = "TQM, database marketing, CRM, total quality management",
author = "Angus Jenkinson",
note = "Primary textbook of the Institute of Digital Marketing and universities and endorsed by Ogilvy. the first comprehensive approach to the organization of individuated digitally-enabled marketing",
year = "1995",
language = "English",
isbn = "0077079507",
publisher = "McGraw-Hill Book Co",
}