Optimizing digital signage for in-store marketing: insights on adoption intentions and message persuasiveness

Scriptie/Masterproef: Doctoral Thesis

Datum prijs8 mrt 2021
Originele taalEnglish
BegeleiderKim Willems (Promotor), Malaika Brengman (Co-promotor), Jo Pierson (Jury), Wendy Van den Broeck (Jury), Tibert Verhagen (Advisor) & Eleonora Pantano (Jury)

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